It’s easy to get hung up on the digital part of digital transformation, to grab the next bright, shiny technology. Business needs should drive technology selection, tech shouldn’t drive the business.

Mark Berns is a former Chief Information Officer who launched one of the first online news services and has led product development for technology organizations and startups. He also has conducted diligence and led tech integrations for dozens of acquisitions.

Berns has experience selecting and implementing technologies including Salesforce and systems supporting web publishing, asset management, financial management, and more.

Ready About can help find practical, cost-effective tech solutions that enable you to be more efficient and effective in serving customers:

Selection: Working with your technical and business teams and even your customers to identify needs and help make the right choice.

Planning: Helping you answer key questions. How and when will the technology be rolled out? Who needs to be trained to use it? Who else is affected? What will success look like?

Training: Working with you and your vendor to ensure that training is useful and successful.

Implementation: Setting clear expectations, establishing and communicating priorities and creating action plans and accountability.